Keyword domain or brand domain?

How the scoring works

Each answer adds points to keyword, brand, or neither. A lead of three or more points gives a single recommendation; anything closer recommends both. The weights reflect what each kind of name is genuinely good at:

• Keyword names explain themselves instantly, survive a phone call and a truck door, and suit one service in one market. They do not earn rankings by themselves (sources here).
• Brand names stretch across new services and cities, and are generally easier to protect as trademarks than descriptive phrases — but they cost more to teach people.

Want to test a specific name? Run it through the domain name checker.